One Southern Belle: Pucker up, Sioux City!

Sunday, October 21, 2007

Pucker up, Sioux City!

As seen recently on YahooNews:

“SIOUX CITY, Iowa - City leaders have scrapped plans to do away with the Sioux Gateway Airport's unflattering three-letter identifier — SUX — and instead have made it the centerpiece of the airport's new marketing campaign. The code, used by pilots and airports worldwide and printed on tickets and luggage tags, will be used on T-shirts and caps sporting the airport's new slogan, "FLY SUX." It also forms the address of the airport's redesigned Web site — http://www.flysux.com.”

Bravo, Sioux City, Iowa! I mean, who hasn’t been faced with a similar dilemma? Let’s face it, we live in a fallen world and sometimes life just deals you a crappy hand. As I see it, at that point you have two choices: You can either sit around and gripe and moan and paint yourself as a victim—insisting the world understand and acknowledge you’ve been short shrifted OR you can enthusiastically embrace your circumstance, own it—I mean, hell, go ahead and put it on t-shirts, ball caps and luggage tags, right?! Why not?

At any rate, there’s a lesson to be learned here. There is something to be said for making the best of a bad situation and it is this: When the FAA gives you lemons, why not SUX?

3 comments:

The Local Malcontent said...: Where did you get the idea that it was the FAA who gave Sioux City that abbreviation?

Sioux City does SUX. And it has nothin' to do with its airport, which also does.

Feelin' better, Belle?; October 22, 2007 at 10:14 AM
Aryn said...: (Chuckling) Great post... life lessons from Cheryl and Sioux City!; October 23, 2007 at 5:58 AM
One Southern Belle said...: Thanks kiddies! Aryn, have you been over to The Local Malcontent? Very cool! This guy is a super-duper undercover conservative right in the middle of the Choctaw Nation in Oklahoma. He's right on most of the time...except when it comes to college football.; October 23, 2007 at 9:14 AM

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